Lab showroom build. Any people, places, numbers, or business states shown here are illustrative unless this page says otherwise. This is not a client result or a promise.

The Lab · Build 05 · Poster study

Brand
as light.

This wordmark study turns letterforms into a lit object: a laser traces the letters, the tubes glow, and a pull-chain changes the scene. It is a showroom interaction, not a client outcome.

The study tests one idea: keep a brand’s recognizable shapes intact while letting the medium change. Use it to judge the interaction, not to infer an approved client engagement.

Pull the chain