Lab showroom build. Any people, places, numbers, or business states shown here are illustrative unless this page says otherwise. This is not a client result or a promise.
The Lab · Build 08 · Brand campaign
Ten street posters, wheatpasted one over the last, cut like a film — and your scroll is the projector. Forward pastes them up. Backward peels them off. Freeze on any frame.
This is the loud end of the brand dial: type as the only actor, contrast as the plot. We cut campaigns like this for launches, out-of-home, and any brand that needs to pick a fight with a bigger competitor.