Hard Money Lending · Arizona & California
Grand Funding LLC
A direct private lender needed a website that matched the speed and sophistication of their business. We built a cinematic, conversion-first experience — zero frameworks, 97/100 Lighthouse score.
Funding Speed
3–5 days
Loan Range
$70K–$5M
Years Experience
40++
Hard Money Lending · Arizona & California
Grand Funding LLC
Stack
HTML · CSS · JS
Launch
Public launch
The Problem
What needed to change.
Grand Funding was running on a Wix site. For a company that funds real estate deals in 3–5 days, their website felt slow, generic, and didn't communicate the sophistication of their operation. In hard money lending, trust is currency — and their site wasn't earning any.
3–5 days
Funding Speed
$70K–$5M
Loan Range
0+
Years Experience
AZ & CA
Markets
The Transformation
From where they were to where they are.
The Decisions
Why we built it this way.
Every website is a series of choices. Here are the ones that mattered most.
Cinematic Noir
The Journey
From first call to launch.
Wix to Wireframe
Audited the existing Wix site, mapped the conversion gaps, identified that borrowers needed three distinct paths based on deal readiness.
Cinematic Noir Palette
Created the dark premium identity — iterated through 12 versions from "Turquoise Harmony" to the final "Cinematic Noir" with teal + ember gradients.
17 Features, Zero Dependencies
Built every interactive element in vanilla JS: animated counters, scroll-spy, multi-step form, FAQ accordion, blog search, booking with timezone detection.
97/100 Lighthouse
Critical CSS inlined, hero video lazy-injected (mobile never downloads it), CSP headers with SHA-256 hashes, 1-year image caching. 100/100 on accessibility, SEO, and structured data.
What We Built
Features that actually matter.
No feature bloat. Every element earns its place by solving a real problem for the business.
3-Step Pre-Approval Form
Progressive disclosure — each step only asks what that step needs. No front-loading.
Scroll-Spy Product Nav
Sticky chip navigation highlights the currently-visible loan product as you scroll.
Blog with Live Search
Client-side search + category filtering with live post count. No server required.
Concierge Booking
15-minute strategy call form with Arizona time blocks and auto-timezone detection.
FAQPage Schema
20 questions across 5 categories with full FAQPage schema.org — Google rich result eligible.
Inline SVG Logo
Custom wordmark with linearGradient — renders at any resolution, zero HTTP requests.
The Results
Numbers that hold up.
0
Lighthouse Score
0
Accessibility
0
SEO Score
0
Total Pages
0
Dependencies
8KB
JS Gzipped
“The site finally matches the speed and sophistication of how we actually do business. Borrowers take us seriously before the first phone call.”
— Grand Funding LLC
Want this level of craft for your business?
No templates. No page builders. Just a website built specifically for your business, your audience, and your goals.