Privacy and terms, plain.
Short answer: Little Fight collects only what it needs to understand the issue. Account access uses safer handoffs.
How Little Fight handles the information you share, including forms, contact details, and safe account access.
The first move is usually the free Tech Audit: a real person looks at your website, tools, Google presence, and monthly software costs before any scope or promise.
What forms collect
Tech Audit and contact paths may collect your name, business name, contact information, follow-up preference, and a plain description of the issue. That is the minimum needed to reply usefully.
Who receives a form submission
Forms on this site are handled by Netlify, which hosts the site and stores each submission so Little Fight can read and reply to it. Nothing you send through a form is sold, and it is not used for advertising.
The Website Audit Lab is a separate tool with its own data flow — it takes a website address and an email address, and involves services this page does not cover. What the Audit Lab collects is written out separately.
Analytics
Little Fight uses Google Analytics, after consent, to understand which pages are useful and which contact paths work. Microsoft Clarity and the TikTok Pixel are not active on this site.
These tools may record page views, approximate device/browser details, referral information, and events such as phone clicks, email clicks, Tech Audit or contact button clicks, and form submits. Little Fight uses this information for measurement, reporting, and improving marketing, not to sell personal information.
Facebook and Instagram measurement
If you choose “Allow visits + Meta,” the Meta Pixel and Meta’s web Conversions API connection share public page views, contact clicks, inquiry starts, and confirmed form completions with Meta. It uses browser identifiers such as _fbp and _fbc, device information, IP address, and approved referral labels to measure which social visits lead to inquiries. This does not tell us the identity of every visitor or person who clicks.
We do not send form answers, names, email addresses, phone numbers, or private report links to Meta. Automatic advanced matching and automatic event collection are off. Meta may associate activity with its accounts and use it for personalized content and ads, under its privacy policy. You can manage Meta’s use in its “Activity from other businesses” settings.
Google Ads measurement
“Allow visits + Google Ads” lets Google Analytics share inquiry completion events with our linked Google Ads account. Approved campaign labels and Google click identifiers help connect an ad click with a later inquiry. Google may use first-party advertising cookies such as _gcl and _gac for this measurement. We do not send your form answers or contact details, upload customer lists, or enable Google ad personalization or remarketing.
Cookies, pixels, and opt-outs
Analytics is off by default for a first-time visitor. Google Analytics loads after a visit-counting choice. Google Ads and Meta each need their own explicit permission; allowing one does not grant permission to the other. An existing permission for the other service stays as you set it. “Allow visit counting” turns both advertising choices off. “Essential only” keeps all optional measurement off and the site still works. Global Privacy Control keeps both advertising choices off. Withdrawing advertising permission stops its measurement and removes the corresponding first-party advertising cookies; it does not erase data already received by a service. You can change your choice at any time using the footer.
What not to send
Do not send passwords, recovery codes, API keys, credit card numbers, bank details, protected health information, or private customer data through any public form on this site.
Work and scope
Project scope, pricing, access needs, and timelines are confirmed in writing before work begins. If anything changes mid-engagement, the change is written down and acknowledged before the work continues.
Safe account access
If access to a website, domain, payment tool, booking system, or business account is required, Little Fight sets up a safer handoff instead of asking for credentials over a public form, email, or text thread.
Privacy questions
For privacy questions or requests, email Little Fight at hello@littlefightnyc.com.
What you can count on
The first look is free. Some website plans include our written 14-day promise. The plan says which jobs qualify, when the days start, what each side needs to provide, and what you receive if our work is late. Urgent on-site help is a New York service; call so we can confirm the problem and the response. We return missed calls within 2 hours, 9am–9pm Eastern.