Premium Hair Salon · NYC
The Wild Dandelion
A luxury hair salon needed a site that routes three different client types — direct bookers, complex color clients, and bridal parties — to three different outcomes, each pre-qualified.
Client Types
3
Previous Path
1
Brand Partner
Davines
Premium Hair Salon · NYC
The Wild Dandelion
Stack
HTML · CSS · JS
Launch
Private preview
The Problem
What needed to change.
The Wild Dandelion's previous site was a link-tree. A visitor had one decision: click to Instagram or click to Square. The salon serves three fundamentally different client types with different needs, price points, and booking paths — and was funneling them all through the same door.
0
Client Types
0
Previous Path
Davines
Brand Partner
NYC
Market
The Transformation
From where they were to where they are.
The Decisions
Why we built it this way.
Every website is a series of choices. Here are the ones that mattered most.
Luxe Linen
The Journey
From first call to launch.
Link-Tree to Architecture
Mapped the salon's actual client segments and discovered three distinct booking paths were being forced through a single Instagram link.
Luxe Linen Palette
Created a warm cream + gold + espresso identity that photographs well alongside the salon's interior and Davines product line.
Context-Aware Navigation
Built the context-switching CTA system, three routing paths, and a bridal inquiry flow with timeline guidance.
Conversion Architecture
Three client types, three paths, zero wrong bookings. The salon stopped spending time rebooking misrouted clients.
What We Built
Features that actually matter.
No feature bloat. Every element earns its place by solving a real problem for the business.
Context-Switched CTA
Header button changes based on page context — Book, Inquire, or Consult.
Three Routing Paths
Direct booking, consultation request, and bridal inquiry — each pre-qualified.
Bridal Experience Page
Dedicated bridal page with timeline guidance and inquiry form.
Davines Integration
Brand partner positioning woven throughout for credibility and price-tier signaling.
Gallery with Intent
Portfolio organized by service type so clients self-identify before reaching out.
Mobile-First Booking
Thumb-friendly booking widget optimized for the 80%+ mobile audience.
The Results
Numbers that hold up.
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Lighthouse Score
0
Booking Paths
0
Wrong Bookings
0
Total Pages
0
Mobile Score
0
Dependencies
“We stopped spending time rebooking misrouted clients. Brides go to the bridal page, walk-ins go to the booking widget. The site does the sorting for us.”
— The Wild Dandelion
Want this level of craft for your business?
No templates. No page builders. Just a website built specifically for your business, your audience, and your goals.