Design concept
Army & Navy Bags
A design concept for a Lower East Side shop: find the goods, check the hours, and get directions without digging.
- Based in
- Lower East Side, New York
- Our part
- Retail conceptMobile pathNeighborhood information design
What needed to work better.
The old website acted mostly like a listing and did not explain why a new neighbor or traveler should visit.
The concept needed to retain the shop’s real Lower East Side character without turning it into a generic retail template.
Built around the real task.
The concept treats the store as part of a Lower East Side walk. It begins by showing the place and what it carries, then keeps practical visit details close.
It shows an approach to a phone-first neighborhood guide.
- Built a phone-first path from store character to product groups, hours, call, and directions.
- Used a neighborhood map to situate the shop near familiar nearby stops.
What’s there today.
A design concept for an easier shop visit, from first look to directions.
- A design concept with shop imagery, product groups, local facts, and one-tap directions.
- Desktop, tablet, and phone layouts.
Talk to Little Fight.
Your business has its own story. Let’s build a website that feels like it.
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