Your reputation should not be trapped in an old website.
The right client understands fit and requests a conversation, and every request lands in a process the firm already runs.
Short answer
The right person understands fit and asks for a conversation.
The site explains what the firm handles, where it works, who the client will meet, and how to ask for a consultation. The request then moves into a private, accountable process the team already knows how to run.
The public website is a front door. It is not a conflict check, an engagement letter, or a substitute for the firm’s professional judgment.
Fit map
Clear public information. Careful private handoff.
A potential client finds the right service, understands the limits of the page, and sends only the information the firm is prepared to receive there.
The request reaches a named owner, moves through the firm’s approved checks, and gets a documented next step.
Clarify the websiteMap the intake handoffWhat connects
Trust is built across the whole path.
- Service pages: plain descriptions help people decide whether to call without promising an outcome.
- Consult requests: the form asks only for approved information and explains what happens next.
- Internal ownership: a person—not a general inbox—owns the next action.
- Firm accounts: the domain, website, email, analytics, and vendor access belong to the firm.
- Follow-up: the team can see whether a request was received, reviewed, and answered.
Start safely
Fix the path without rewriting firm policy.
- List the matters the website may describe and the jurisdictions the firm may name.
- Have the firm approve every claim, disclaimer, form field, and next-step message.
- Separate public contact from any private or sensitive intake process.
- Test who receives each request and what happens when that person is away.
- Document ownership and recovery access for every account.
Little Fight can design and connect the technology. The firm and its qualified advisers decide the legal, ethics, privacy, retention, and security requirements.
Not the move
Do not pour a broken intake process into a shinier form.
A new form cannot decide who reviews a matter, what information is safe to collect, or how fast the firm should respond. Those decisions come first. Software comes after.
What good looks like
The right person can understand the practice and ask for a conversation. The firm receives only what it expects. A named team member owns the handoff. Accounts and content stay under firm control.
Next step
Start with the public path and the account map.
We can review the current website, request flow, domain, email, analytics, and vendor access. You keep the professional decisions; we make the technology easier to see and own.
Tell us what keeps getting stuck or start with a Tech Audit.
What you can count on
The first look is free. Some website plans include our written 14-day promise. The plan says which jobs qualify, when the days start, what each side needs to provide, and what you receive if our work is late. Urgent on-site help is a New York service; call so we can confirm the problem and the response. We return missed calls within 2 hours, 9am–9pm Eastern.