What a Free Tech Audit Actually Looks Like
What happens when a NYC owner books our free Tech Audit: what we look at, what you get in writing, and why there is no sales pitch at the end of it.
Short answer: A Tech Audit is a free, no-pressure review of the tech your business runs on. We look at your website, your Google profile, your software bills, and how your day actually runs, then hand you a plain-English list of what is fine, what is broken, and what it is costing you. There is no pitch at the end. You keep the list either way.
Why we do this for free
Most owners we meet have never had anyone look at their whole setup at once. The website person looked at the website. The POS vendor looked at the POS. The phone company looked at the phones. Nobody looked at the picture.
The chains have someone who does. A corporate coffee shop has a tech team checking that the site loads, the listings are right, and the bills make sense. A family-run shop has the owner, at eleven at night, hoping it all still works.
The Tech Audit is our answer to that gap. It is a free consult, and it is free because it is the fastest honest way for us to be useful. Some audits turn into work for us. Many do not. Both outcomes are fine with us.
What happens when you book
You pick a time on our Tech Audit page. Before we ever talk, we do homework. We load your website on a phone, the way a customer would. We search your business on Google and look at what comes up. We check whether your hours online match your hours on the door.
Then we sit down with you, in person or on a call, for about an hour. We ask simple questions. What do you pay for every month? What breaks the most? What do you still do by hand? Where does your day get stuck?
That last question matters most. The daily routine tells us more than any dashboard. If you retype orders from one screen into another, that is a finding. If your hours live in three different places, that is a finding.
The four things we look at
Every audit covers the same four areas. Here is the whole thing at a glance.
| Area | What we check | Why it matters |
|---|---|---|
| Your website | Speed on a phone, hours, contact info, broken pages | Slow or confusing sites lose customers quietly |
| Your Google profile | Map listing, hours, photos, reviews | Most customers see this before your website |
| Your bills | Every monthly subscription and service | Dead software keeps charging you |
| Your daily routine | Double entry, paper workarounds, stuck hours | Your time is the biggest cost of all |
A few notes on those. The Google check matters because the map result often shows up before any website does. If your shop is missing from the map, there is usually a fixable reason, and we wrote about the common ones in why a business does not show on Google Maps.
The bills check surprises people the most. Almost every business we audit is paying for something it no longer uses, or paying two tools to do the same job. We see this every month in shops around the city. There is a longer piece on that pattern in how to cut monthly software costs.
What you walk away with
After the audit, you get a short written summary. Plain English, about a page. It has three parts:
- What is working. We say this clearly, because knowing what not to touch is worth a lot.
- What is broken or risky, in order of how much it matters. Not in order of what is easiest to sell.
- What we would fix first if this were our shop, and roughly how long each fix takes.
The summary is yours. Take it to your nephew who is good with computers. Take it to another company. Fix things yourself over a slow week. We mean that. The point of the audit is that you finally have the picture.
If the honest answer is that your setup is fine, that is exactly what we tell you, and the audit ends there.
What we never do
- No sales pitch. The audit does not end with a package, a bundle, or a contract on the table.
- No jargon. If we cannot explain a finding in plain words, it does not go in the summary.
- No passwords. We do not need to log into anything. Everything we review is either public or on your own screen while we sit with you.
- No obligation. Plenty of audits end with a handshake and a one-page summary, and that is by design.
Sometimes the audit does find work we could do. When it does, we say what we would do and how long it would take. Websites usually ship in 14 days. Urgent on-sites usually within 24 hours. Anything past that is a separate conversation, and only if you ask for it.
Who this is for
Owners in New York City who are busy making money the normal way. Laundromats, law offices, bars, clothing shops, dental practices, contractors. If tech touches your money and nobody has looked at the whole picture in the last year, you are due.
If you want ongoing help after the audit, that is what our tech consulting work is for. And if you want to see what this looks like in practice, our case studies show real shops and what changed for them.
Common questions
How long does a Tech Audit take?
About an hour of your time, plus the homework we do before we meet. Most owners have the written summary in hand within a couple of days.
Do I need to prepare anything?
No. It helps if you roughly know what you pay for each month, but we can figure that out together during the audit. Bring your normal day, nothing else.
Do you need my passwords?
No. Everything we review is public or visible on your own screen while we sit together. Be careful with anyone who asks for passwords before they have earned trust.
What if my setup is actually fine?
Then the summary says so, and you get peace of mind. Knowing that nothing is quietly broken or quietly billing you is a real result, not a wasted hour.
If you want fresh eyes on your setup, book a free Tech Audit or call (646) 360-0318. Callbacks within 2 hours, 9am–9pm ET.
What you can count on
Every consult is free. Websites usually ship within 14 days — if our side misses the date, you don't pay. When something urgent breaks, we're usually on-site within 24 hours. Callbacks come within 2 hours, 9am–9pm Eastern.
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