An Instagram account lives on a service your business does not control. Instagram’s terms say it may suspend or end access to the service, including by disabling or deleting an account. If your hours, address, services, and booking link live only there, that whole customer path depends on one account. A page on a domain your business controls gives those facts a separate home.

1. Open your own profile on a phone and count the taps to your hours, address, and a way to book. 2. Put those same facts on one page you control and on your Google Business Profile. 3. Link that page from the bio so the profile has one destination. 4. Register the domain in the business name, not a friend’s or a vendor’s account.

If the feed already brings the customers you want and the bio answers hours, address, and booking, leave it alone. Plenty of shops need one page, not a site. Do not buy five pages when one honest page and a correct Google listing do the job.

Send the profile link and name the one thing a customer should be able to do. We will say whether one page is enough or whether the shop needs more. The first look is free.

You can, and a link beats nothing. A page you own still gives a customer the hours, address, services, and the booking step in one place, with no account or app in the way.

If the account is disabled or unavailable, its posts and bio stop being a reliable customer path. A separate page keeps the facts and booking link available while you sort the account out.

Often one page. Hours, address, services, a few real photos, and one clear action cover most shops. Add pages when a customer keeps asking something that needs its own answer.

Want it handled? Custom Local Websites — Need a clearer public path? We can map the page around the action customers need to take.