Do I need a website besides my Instagram?
Short answer: Keep the Instagram feed, but give customers one page you control for hours, address, and booking.
Keep the Instagram feed, but give customers one page you control for hours, address, and booking.
What this means
An Instagram account lives on a service your business does not control. Instagram’s terms say it may suspend or end access to the service, including by disabling or deleting an account. If your hours, address, services, and booking link live only there, that whole customer path depends on one account. A page on a domain your business controls gives those facts a separate home.
What to do first
1. Open your own profile on a phone and count the taps to your hours, address, and a way to book. 2. Put those same facts on one page you control and on your Google Business Profile. 3. Link that page from the bio so the profile has one destination. 4. Register the domain in the business name, not a friend’s or a vendor’s account.
When to leave it alone
If the feed already brings the customers you want and the bio answers hours, address, and booking, leave it alone. Plenty of shops need one page, not a site. Do not buy five pages when one honest page and a correct Google listing do the job.
Your next move
Send the profile link and name the one thing a customer should be able to do. We will say whether one page is enough or whether the shop needs more. The first look is free.
Quick answers
Can I just link my Instagram from Google?
You can, and a link beats nothing. A page you own still gives a customer the hours, address, services, and the booking step in one place, with no account or app in the way.
What happens if I lose the account?
If the account is disabled or unavailable, its posts and bio stop being a reliable customer path. A separate page keeps the facts and booking link available while you sort the account out.
Do I need a whole website or one page?
Often one page. Hours, address, services, a few real photos, and one clear action cover most shops. Add pages when a customer keeps asking something that needs its own answer.
Want it handled? Custom Local Websites — Need a clearer public path? We can map the page around the action customers need to take.
How the work starts
Before recommending anything for a question like this, we look at what customers see, where staff repeat work, who controls the accounts, and what the business already pays for. We do not begin by selling a rebuild or another monthly tool.
The next-step list says what to keep, what to fix now, what can wait, and what we still need to learn before anyone should guess.
What you can count on
The first look is free. Some website plans include our written 14-day promise. The plan says which jobs qualify, when the days start, what each side needs to provide, and what you receive if our work is late. Urgent on-site help is a New York service; call so we can confirm the problem and the response. We return missed calls within 2 hours, 9am–9pm Eastern.
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