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What Google Needs From a Business Website

Clear purpose, useful original information, readable by search text, accurate business facts, sensible links, and a page that works well.

What this means for your business

A few search basics help Google read the page. Useful content gives customers a reason to choose it. Each page should answer one real question, show why the answer is credible, and lead to proof or action.

What to watch

  • Ten pages saying the same thing with a neighborhood swapped in.
  • A title that promises more than the page delivers.
  • Facts a search system cannot see without an interaction.
  • page facts, headings, and visible copy telling different stories.

Do this next

  1. Give each page one question and one primary intent.
  2. Put the short answer near the top.
  3. Add first-hand detail, proof, or a useful method.
  4. Fix crawl, main web address, metadata, link, and mobile issues.

When Little Fight fits

We handle the website and search foundations together. We do not sell ranking guarantees or keyword confetti.

Get a plain-English second opinion

Sources and further reading

Product features and rules can change. Use the linked source as the current word.

What you can count on

The first look is free. Some website plans include our written 14-day promise. The plan says which jobs qualify, when the days start, what each side needs to provide, and what you receive if our work is late. Urgent on-site help is a New York service; call so we can confirm the problem and the response. We return missed calls within 2 hours, 9am–9pm Eastern.

Useful Little Fight paths

Useful outside references

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